From the page to the screen: TikTok in children's and young adult literature

Abstract

This article aims to analyze how Spanish children's and young adult literature publishers use TikTok as a reading recommendation tool in the digital environment. Specifically, it seeks to identify how many publishers are present on this network, characterize their publications—both in content and form—and evaluate their impact through interaction metrics. To do so, a content analysis methodology was applied, examining the accounts of children's and young adult publishers and the five most recent publications of each. The results reveal a still-minor and under-established presence on TikTok. Posts tend to be informative, focused on showcasing books or making simple recommendations. The impact is limited in terms of followers and interactions, although notable cases are identified where the use of influencers and more visual strategies generate greater reach. The study concludes that, although its development is still incipient, TikTok represents a channel with great potential for promoting reading among young audiences.